Text Messaging

Free Temporary Event Notice alert service launched for pubs

07-May-2013

Licensing law firm Poppleston Allen has launched a free service reminding pubs to apply for temporary event notices (TENs) ahead of sporting events and national days of celebration.

ASA warns sports bar over promotional texts

26-May-2011 By Adam Pescod

A sports bar in the West Midlands was warned by the ASA after sending an unsolicited text message promoting Arsenal v Barcelona.

Bucks pubs try out pint-by-text scheme

14-Jan-2011 By John Harrington

Three Buckinghamshire pubs are trialling a scheme that lets punters buy friends a drink from a pub remotely via text-message vouchers. Pint Drop...

'Tax in the Park as festivals face charge for drunk revellers'

10-Nov-2010 By James Wilmore

Music festivals such as T in the Park could be made to pay the bill for drink-related disruption at their events, under plans to impose a "social...

Marketing Focus: We're all text mad

14-Nov-2007

Britons are now sending a billion texts a week, the same figure as the whole of 1999 and 25 per cent up on last year. The sharp increase has even...

E-pub - The joy of text

12-Sep-2006

Mobile phone proliferation and the accidental discovery of the power of texting - technically known as the short message service or SMS - has opened...

E-Pub: Marketing on the move

28-Jun-2006

Effective communication between publican and customer is at the heart of a successful business and a thriving bar. But in an ever-expanding industry,...

FAQ: Reaching your market

28-Mar-2003

I serve good beer, good food and it's a great atmosphere, surely that's a good enough reason for people to come to my pub?People have less time but...

The joys of text

29-May-2002

Texting is fast becoming a powerful marketing tool for pubs and drinks companies. Ben McFarland investigates. The power of the opposable digit should...

Smirnoff to be given boost with text messaging drive

12-Apr-2002

Diageo is hoping to increase awareness and sales of its Smirnoff drinks brand by texting more than 175,000 young people.It will launch its texting...

E-marketing - the future of customer communication

22-Nov-2001

An increasing number of pub operators are using electronic marketing techniques to keep in touch with their customers. Glynn Davis looks at the...

Diageo targets mobile phones with Nightfly

17-May-2001

Nightfly service to attract drinkers via text messagesDiageo has announced the launch of Nightfly, a new text-message based service designed to drive...